True blended ROAS across Meta, Google, Blinkit, and Zepto. Meta campaigns drafted, paused, and reallocated on one approval. At-risk cohorts turned into live WhatsApp winbacks in twenty minutes. RTO traced to pincode, SKU, and courier in one query.Every answer live. Every action on approval.
The Problem
Meta CAC up 32% YoY. The campaigns actually driving repeat purchases sit hidden in blended attribution.
Blinkit reports 4.3x ROAS on MRP. Actual contribution margin is negative. The real number is due at 9 AM Monday.
Blinkit, Zepto, and Instamart seller reports arrive in three formats. Weekly reconciliation costs 18 hours before the numbers even reach a decision.
The at-risk cohort is visible in Klaviyo. The WhatsApp winback still takes half a day to build, approve, and send.
RTO climbed 8 points in Tier 2 this month. Root cause sits across Shiprocket, Shopify, and Freshdesk, and the same pincodes will spike again next week.
A ₹4L Meta campaign ran for four days on a SKU that was out of stock. The alert landed on Friday.
Live query interface
Plain-language questions across the D2C stack. Answer and action in one flow.
| Channel | Spend | Revenue | ROAS | Status |
|---|---|---|---|---|
| Meta Ads | ₹4.2L | ₹15.9L | 3.8x | Hero |
| Google Ads | ₹2.8L | ₹11.5L | 4.1x | Hero |
| Blinkit (corrected) | ₹1.6L | ₹4.7L | 2.9x | Watch |
| Zepto (corrected) | ₹1.1L | ₹2.8L | 2.5x | Below CAC |
Platform capabilities
Every capability is tuned for how Indian D2C actually operates.
Ask any question that spans Shopify, Meta, Klaviyo, Shiprocket, Unicommerce, Blinkit, and Zepto. One answer in seconds, no SQL, no analyst.
Blended ROAS across Meta, Google, Blinkit, and Zepto in one number. Quick commerce corrected for net selling price, not MRP (dashboards inflate up to 47%).
Live segments from Shopify, Klaviyo, WhatsApp, and CS tickets, joined on email and phone. Sync to Meta Custom Audiences or Klaviyo in one click.
Find at-risk customers, draft the winback, send on WhatsApp, email, or Klaviyo. Twenty minutes from segment to send, not half a day.
Reads Blinkit, Zepto, and Instamart seller reports from Gmail. Live dark store inventory, real ROAS, net margin per SKU per platform.
Trace RTO to pincodes, SKUs, and courier partners across Shiprocket, Shopify, and CS tickets. Seconds, not two weeks.
Pause, adjust budgets, and shift spend across Meta and Google via plain-English commands. One approval executes the change via the platform's API.
Under the hood
that makes every capability work.
Hyprmerge acts across the full D2C stack, reading data, connecting systems, executing actions, and learning from every interaction.
Hyprmerge reads across every format and source Indian D2C brands work with, live databases, REST APIs, Shopify orders, Klaviyo flows, Meta and Google ad reports, and Blinkit, Zepto, Instamart seller reports directly from Gmail. Everything becomes queryable through a single interface.
Agent
Ingestion workflow
Reading seller reports and exports from Gmail
Read 5 reports
Integrations
No migration. No new dashboards. Just plug in and ask.
Shopify
Google Ads
KlaviyoModel flexibility
Hyprmerge runs on the world's best foundation models. Pick the one that fits your task and switch anytime.
Active model
Private to your workspace. Other users are not affected.
3 routes flagged as critical (delay > 24h):
→ Pune to Delhi (BlueDart) — 17.3h avg delay
→ Hyd to Mumbai (DTDC) — 19.7h avg delay
→ Kol to BLR (Delhivery) — 32.0h avg delay
Root cause: monsoon backlog across central India corridor.
Action: reroute priority SKUs to air freight immediately.
Model
GPT-5.3
Response
1.1s
Sources
2 systems
How it works
No 18-month implementation. No ripping out the stack. Connect the systems, then ask anything, live answers from the source.
Pre-built connectors for Shopify, Meta, Google Ads, Klaviyo, Shiprocket, Razorpay, plus Blinkit, Zepto, and Instamart via Gmail. No migration, no new database.
Pre-built connectors for Shopify, Meta, Google Ads, Klaviyo, Shiprocket, Razorpay, plus Blinkit, Zepto, and Instamart via Gmail. No migration, no new database.
Every teammate queries the business in plain language. Answered in under 2 seconds, live from connected systems.
Approve the action and Hyprmerge does it: reallocates the budget, sends the WhatsApp, pauses the campaign, flags the ops team. Rolling out now, shaped around the way Indian D2C actually runs.
The Agent sits on top of the D2C stack already in place. No re-platforming required to get teams answering with confidence.
We are building Hyprmerge directly with a small group of teams, around how their business actually runs. Analytics is live today. The action layer is shipping now, and early teams decide which actions come first. Direct line to the founders. Every capability before its public.
What design partners get
Analytics live today
Full access to the query layer from day one. Ask anything about your operations in plain language.
You decide what ships next
Early teams have direct input on which actions and workflows are built and in what order.
Direct line to the founders
Not a support ticket. A dedicated channel to the people building the product.
Every capability before public launch
Access to every new feature before it ships to anyone else. No waitlist inside the waitlist.
Contact
Connect with us to discover how Hyprmerge can automate your analysis, eliminate manual reports, and deliver actionable insights in seconds, helping your team operate faster and smarter.
Hyprmerge connects to the systems a D2C brand already runs and answers operational questions in plain language, live, with no analyst and no dashboard. It surfaces what is happening and what to do, and executes the next action on one approval.
Hyprmerge does not replace them. It sits above the stack, connects them, and closes the loop between what happens on each platform. Cross-channel ROAS, cross-system segmentation, retention execution, RTO diagnosis, all answered across every tool in one query.
Yes, and the team stays in control the whole way. Hyprmerge reads from existing tools (Shopify, Klaviyo, Meta) without moving or storing customer data anywhere. Nothing acts on its own. Every step requires a human approval before it runs.
Blinkit, Zepto, and Instamart auto-email seller reports every week. Hyprmerge reads them directly from Gmail, corrects the ROAS for actual net selling price (not MRP), and cross-references with Shopify and Meta data. No API required.
The analytics layer is fully live. The action layer, pausing Meta campaigns, drafting Klaviyo campaigns, sending WhatsApp winbacks, alerting ops teams on RTO patterns, is shipping now with early D2C teams.
Multi-model by design. Claude, GPT, or Gemini, whichever fits the task. Switch between them anytime. All models kept private to the workspace.
Under 30 minutes for the first connector. Most teams ask their first live question on day one.